"Our beer is a product of our surroundings," said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. and member of the board of directors for Western Rivers Conservancy. "Sierra Nevada is not just the name of our brewery, but also a place with its own unique environment. We need to do our part in protecting that environment for generations to come."
Proceeds from the Wild Rivers campaign will support Western Rivers Conservancy’s work to create river parks and protected natural areas along rivers like the Klamath River in California, the John Day in Oregon, the Hoh River in Washington and the Bear River in Utah.
"Sierra Nevada is known for its quality and integrity. It’s an environmentally responsible company that makes great beer," said Phillip Wallin, Western Rivers Conservancy’s President. "We are proud to partner with Sierra Nevada, and with the public’s help, we can conserve precious habitat for fish, wildlife and people."
