WRC Blog

Sierra Nevada Brewing Co. Launches ‘Wild Rivers’ Campaign Aug. 1

Sep 1st, 2011  |  Written by Western Rivers Conservancy

Press Release

Sierra Nevada Brewing Co. Launches ‘Wild Rivers’ Campaign Aug. 1
Proceeds Five Regional Nonprofits Nationwide

For Immediate Release
August 1, 2011

For more information please contact:
Jennifer McCormick, Western Rivers Conservancy, (503) 241-0151, jmccormick@westernrivers.org
Andrew Davis, Sierra Nevada Brewing Co., (530) 893-3520, AndrewD@sierranevada.com


Chico, CA Sierra Nevada Brewing Co.

a pioneer in sustainability and craft brewing—announced today the launch of the third annual “Wild Rivers” campaign. Wild Rivers is a campaign dedicated to helping preserve vital waterways across the country.

For every 12-pack of Pale Ale and Sierra Nevada seasonal beer purchased in the U.S. from August 1 through September 10, Sierra Nevada will donate a portion of proceeds to river conservation-focused partners across the country, including Western Rivers Conservancy, a non-profit based in Portland, Oregon. 

“Great water is essential to making great beer,” said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. “We are committed to preserving natural waterways both in the Sierra Nevada that offer our inspiration, and across the nation.

“We measure the success of our business not only on the quality of our beer, but also our contribution to a healthy environment,” Grossman said.

The “Wild Rivers” partnership, which will be visible at retailers across the nation, aims to raise awareness and increase stewardship of rivers that sustain our communities and ecosystems. Since the program’s start in 2009, Sierra Nevada Brewing Co. has donated more than $170,000 to its partners to help preserve vital waterways across the country. A portion of these proceeds have supported Western Rivers Conservancy’s work to create parks and protected natural areas along rivers like the Klamath in California, the John Day in Oregon, the Hoh River in Washington, and the Gunnison River in Colorado.

 “Sierra Nevada has blazed a trail of environmental stewardship,” said Phil Wallin, President of Western Rivers Conservancy. “We are proud to partner with such a great company to advance our mission to protect the great rivers of the West.”

Besides Western Rivers Conservancy, the 2011 Wild Rivers campaign will support the Ohio River Foundation, Delaware Riverkeeper Network, The River Project, and the Southeast Watershed Forum.

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For more information, visit www.savewildrivers.com

The campaign launches at retailers nationwide on August 1, 2010, and continues through September 10, 2011.

Founded in 1980, SIERRA NEVADA BREWING CO. is one of America’s first microbreweries and remains highly regarded for using only whole-cone hops and ingredients of the highest quality. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for their line of beers and ales including the flagship Pale Ale, Torpedo, Porter, Stout, four seasonal beers, Harvest Ale series and a host of draft-only specialties. www.sierranevada.com

WESTERN RIVERS CONSERVANCY protects outstanding river ecosystems in the western United States. We acquire land to conserve critical habitat, provide public access for compatible use and enjoyment, and cooperate with other agencies and organizations to secure the health of whole ecosystems. www.westernrivers.org | Big Chico Creek Project